A cloud-kitchen brand that stops the scroll
Tandoor & Co. launched into one of the most competitive delivery pin codes in Mumbai. We built a punchy identity, a bold packaging system and a reels-first content playbook designed for Swiggy and Zomato thumbnails.
- Stand out on Swiggy and Zomato against 200+ nearby competitors
- Reach 1000 orders/month within the first quarter
- Build a repeat-order engine through packaging and reels
- New brand with zero recall in a crowded delivery pin code
- Thumbnail-first environment where photography does the heavy lifting
- Small marketing budget with no in-house content team
Analysed the top 30 restaurants on Swiggy in the pin code, mapped price bands and studied reels performance of 50 F&B creators in Mumbai.
Truck-art typography, warm tandoor glow, brown-paper textures, Punjabi dhaba nostalgia and modern editorial food photography.
'The dhaba, delivered' — a brand that feels like your favourite highway stop, but landed at your door in 30 minutes.
Selected work from the launch
How we shipped it
- Step 1Identity
Wordmark, mascot and colour system.
- Step 2Packaging
Boxes, sleeves, stickers and thank-you cards.
- Step 3Content
Photography, reels playbook and menu design.
- Step 4Ads
Meta ad creatives and Swiggy banner system.
Real, measurable outcomes
Became the #1 North-Indian cloud kitchen in the pin code within 90 days, with a 3.2x repeat-order rate and a fully sold-out weekend menu.
“Our packaging is now the reason people order us. Delivery partners have started recognising the box on the bike.”
More work like this
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