A boutique travel agency for slow India
Wanderoot curates slow, culture-first India journeys. Their old site looked like every other travel booking portal. We rebuilt it as an editorial magazine that lets the itineraries do the selling.
- Position Wanderoot away from mass-market travel portals
- Grow direct bookings from Google Search and organic
- Attract international travellers seeking meaningful India trips
- Category dominated by MakeMyTrip and Yatra on Google
- Itineraries hidden in PDFs with no shareable pages
- Founder team had strong content but no site to house it
Studied 15 boutique travel brands globally, audited 12 months of Google Search performance and interviewed 8 past guests.
Editorial travel magazines, warm film photography, hand-drawn maps and quiet luxury hospitality.
'Slow India, beautifully told.' — a brand and site that read like a travel magazine, not a booking engine.
Selected work from the launch
How we shipped it
- Step 1Identity
Wordmark, illustration and warm palette system.
- Step 2Website
Editorial site with 30 itinerary pages and booking.
- Step 3SEO
Content architecture and Search Ads for high-intent terms.
Real, measurable outcomes
Booked revenue grew 4x in one season and 42% of bookings now come direct — up from single digits before the launch.
“Guests tell us they booked us because the website felt like a story, not a portal. That was exactly the goal.”
More work like this
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