A luxury launch for a Pune real-estate project
Aureate Residences launched into a Pune micro-market with 12 competing luxury projects. We built a cinematic brand film, a scroll-driven microsite and a walkthrough app for the on-ground sales team.
- Sell 40% of inventory in the pre-launch window
- Position Aureate as the most premium project in the micro-market
- Equip sales teams with a walkthrough app that closes on-site
- 12 competing luxury projects within a 3-km radius
- First-time developer with no established brand equity
- Sales team used printed brochures and PDFs to close deals
Mapped 12 competitors, interviewed 6 buyers from ticket sizes ₹3–8 Cr and shadowed weekend site visits.
Aged brass, travertine, Riviera villas, cinematic drone footage and quiet Italian luxury references.
'Not another skyline. A signature.' — a positioning that made buying a home feel like collecting art.
Selected work from the launch
How we shipped it
- Step 1Identity
Wordmark, monogram and gold-leaf palette.
- Step 2Film
90s cinematic brand film with drone and lifestyle shots.
- Step 3Microsite
Scroll-driven site with interactive floor plans.
- Step 4Sales Kit
iPad walkthrough app and printed collectible box.
- Step 5Media
Google + Meta launch campaign in 3 cities.
Real, measurable outcomes
Sold 60% of inventory (₹142 Cr) in the pre-launch weekend and generated a 4-month waitlist for the next tower.
“The launch weekend broke every internal projection. Buyers walked in already sold — because the microsite had done the pitch.”
More work like this
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