A D2C skincare brand that felt truly Indian
Neem & Rose was lost between clinical dermatology brands and folk Ayurveda labels. We positioned it as 'modern Ayurveda for Indian skin' — new identity, packaging, Shopify store and creator campaigns.
- Cross ₹1 Cr MRR within the first year
- Build a shelf-ready packaging system for retail expansion
- Establish credibility with skinfluencers and dermatologists
- Category cluttered with 300+ new-age Ayurveda brands
- Founder-led social with inconsistent visual identity
- Products in glass bottles with fragile logistics
Bought and reviewed 22 competitor products, interviewed 15 buyers on Instagram and mapped 40 creator partnerships across skinfluencers.
Neem leaves under studio light, terracotta, rose petals, brass apothecary tools and modern D2C editorial photography.
'Modern Ayurveda for Indian skin' — a positioning that lets the brand feel scientific and rooted at the same time.
Selected work from the launch
How we shipped it
- Step 1Identity
Wordmark, botanical illustration system and palette.
- Step 2Packaging
Bottles, boxes, inserts and unboxing experience.
- Step 3Store
Shopify build with subscription and quiz flows.
- Step 4Content
Creator kits, reels playbook and PR launch.
Real, measurable outcomes
Crossed ₹1 Cr MRR within seven months, listed on Nykaa and Amazon and now runs a 40-strong creator programme.
“Our packaging opens like a gift. Every review mentions it — and it's now the reason people re-order.”
More work like this
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