A Kota coaching institute for modern parents
Kalyan Classes has produced 400+ IIT ranks, but felt indistinguishable online from newer edtech brands. We rebranded the institute and shipped an admissions site aimed at parents evaluating coaching options.
- Increase online admission enquiries by 3x
- Position Kalyan as a modern, trustworthy alternative to Allen/FIITJEE
- Design a printed prospectus parents actually keep
- Category dominated by three legacy institutes with huge ad budgets
- Faculty-led brand with no consistent visual language
- Parents research on mobile; competitors were desktop-first
Interviewed 12 parents across Kota, Delhi and Patna and analysed 8 competitor sites for messaging, pricing and social proof.
Chalk-on-slate, precise engineering diagrams, warm classroom light and modern edtech references.
'Serious coaching, without the fear.' — a positioning that respects academic rigour while removing the toxic pressure narrative.
Selected work from the launch
How we shipped it
- Step 1Identity
Wordmark, colour system and iconography.
- Step 2Prospectus
84-page printed prospectus with faculty stories.
- Step 3Website
Mobile-first admissions site with WhatsApp booking.
- Step 4Ads
Google Search + YouTube campaigns for JEE season.
Real, measurable outcomes
Admission enquiries grew 2.85x in one JEE cycle and the flagship batch closed 6 weeks earlier than the previous year.
“For the first time, parents call us with the website already open on their phone. That never happened before.”
More work like this
Want a launch like Kalyan Classes's?
Share your goals — we'll come back with a brief, timeline and an indicative investment in INR within one working day.